Insights on SEO,
AI search & growth
Practical guides on GEO, AEO, local SEO, and AI search strategy — written from real client work, not theory.
What Is GEO? The Complete Guide to Generative Engine Optimisation
AI-generated answers are replacing blue links for a growing share of queries. Here's exactly what GEO is, how it differs from SEO, and the tactics that get brands cited.
How to Get Your Business Cited in ChatGPT Answers (2026)
7 proven tactics for getting your brand cited by ChatGPT, Perplexity, and other AI search tools — from someone who does this for clients every day.
White-Label SEO vs In-House: What Agencies Get Wrong
Most agencies make the wrong call on this decision — and it costs them margin, clients, and time. Here's the framework to get it right.
Google AI Overviews: Why Your Site Isn't Showing Up
AI Overviews appear on nearly half of US searches. If you're not being cited, here's exactly why — and the specific fixes that get you in.
Local SEO in Los Angeles: What Actually Works in 2026
LA is one of the most competitive local SEO markets in the US. Here's what actually moves the needle for LA businesses — and what's wasting budget.