Client names are withheld by request. Every number below is pulled directly from Google Search Console, GoHighLevel call tracking, or AI citation monitoring — including the parts of the story that weren't purely upward.
A long-distance and local moving company serving a multi-city metro region in the Southeast — residential and commercial relocation, including white-glove service. The site had been stagnant for roughly four months before work began: thin service pages, no schema, no structured content plan, and a Google Ads account with no negative keyword hygiene or bid strategy discipline.
What the work covered: full rewrites of the core local-intent service pages (city-specific movers pages, commercial movers page), FAQPage schema across the site, roughly 15 new articles totaling around 27,000 words, a local link-building push through guest posts and NC/SC business directory citations, heading and internal-link restructuring, a full Google Ads audit with bid strategy correction and RSA rewrites, and GoHighLevel call tracking set up for proper attribution.
Because the engagement included a large volume of new content going live at once, the account went through a visible expansion phase — impressions and click volume grew substantially as new pages entered the index for new queries, while average position and click-through rate temporarily softened as those new rankings matured. That tradeoff is shown below rather than hidden.
These outcomes cover the full engagement, measured in GA4 and Google Ads with GoHighLevel call tracking, and are distinct from the Search Console comparable-period snapshot below. Organic traffic growth reflects total organic sessions; ROAS and cost per lead reflect the paired Google Ads work.
| Metric | Prior period | Comparable period |
|---|---|---|
| Clicks | 573 | 965 |
| Impressions | 20,300 | 88,700 |
| Average CTR | 2.8% | 1.1% |
| Average position | 17.3 | 23.8 |
| Tracked calls (GHL) | 129 | 236 |
Call tracking reflects total tracked calls across the engagement, which included both organic SEO and Google Ads work — figures are not isolated to organic-only attribution. CTR and average position moved down during this window as a large batch of new content entered the index; this is a typical pattern during a content-expansion phase and is expected to correct as newer pages mature in rankings.
A direct-to-consumer ecommerce brand in the apparel and lifestyle category. The goal wasn't just traditional rankings — it was getting the brand's product and collection pages surfaced and cited when shoppers ask AI tools like Microsoft Copilot for product recommendations, an increasingly common first step in the buying journey that most SEO work still ignores.
What the work covered: product description rewrites built around how AI models parse and cite product attributes, a restructured collection-page strategy, SEO-driven blog content to build topical entity signals, schema markup across product and collection pages, and ongoing Search Console analysis to track which pages were actually being pulled into AI-generated answers.
Citation count tracked via Microsoft Copilot over a three-month monitoring window. Citations measure how often the brand's pages were directly referenced in AI-generated answers to relevant shopping queries — a leading indicator as AI-assisted shopping grows, distinct from traditional organic click metrics.
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